David Pellettier Real Estate Blog

What the new RE/MAX look represents

Last month, RE/MAX unveiled a refreshed brand, which is more in-line with the level of service that this company is known for. The small, but notable changes make a great impact. 


The iconic red, white and blue hot air balloon has been updated to be brighter, more modern and more appealing to the home buyers and sellers of today – while being instantly recognizable as RE/MAX.


“Great brands evolve and RE/MAX is no different,” said Christopher Alexander, Regional Director, RE/MAX INTEGRA, Ontario-Atlantic. “We believe the updated balloon, wordmark and family of brands will help our agents grow their business and give them an even bigger competitive advantage in digital, social media and mobile marketing. It’s a fresh, forward-looking design for a fresh, forward-looking organization.” [RE/MAX Canada]

This branding decision actually came after over 20,000 consumers weighed in, and this is the first brand refresh in 44 years. The subtle changes are actually in line with growing trends in the industry, and that just goes to show how forward-thinking RE/MAX as a company really is. The biggest demographic of homebuyers in the next five to 10 years is millennials, according to recent RE/MAX surveys, and this new brand direction serves that population better.


“Over three-quarters of Canadians between the ages of 18-34 indicated they are planning to buy a home in the next 5-10 years, highlighting the key role they are likely to play in the Canadian market in the years to come,” said Elton Ash, Regional Vice President, RE/MAX of Western Canada. “At the same time, real estate tools and technologies have drastically changed the way we help people buy and sell houses. The refreshed brand is in line with these demographic shifts and industry advancements and underscores our continued dedication to position RE/MAX agents as industry leaders for the home buyers and sellers of today and tomorrow.” [RE/MAX Canada]

You'll start to see this new brand be unveiled in all RE/MAX collateral, but on September 20th is the official unveiling and global day of celebration. You can view the new brand look and learn more here

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Data supplied by CREB®’s MLS® System. CREB® is the owner of the copyright in its MLS® System. The Listing data is deemed reliable but is not guaranteed accurate by CREB®.
The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.
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