In the age of the Internet, you can learn to do almost anything yourself, but that doesn't mean you should. Real estate is definitely one of those areas where using a professional has the biggest benefits.
If you're trying to sell your home, especially in this marketplace favouring buyers, you should definitely be using a REALTOR®. For one, a real estate professional can actually garner you more showings, here's how:
- Pricing your home right: this is at the top of the list, because in a marketplace that largely favours buyers (which Calgary does right now), you don't want to make the mistake of mis-pricing your home. If you price it too high, you will miss out on offers and showings, if you price it too low you'll miss out on the best return.
- Connections: real estate professionals are very well connected to other professionals in their industry, and a seller's agent will be able to find you the right buyers and buyers' agents to put a deal together.
- Promotion: someone who's been in this business for a while, can come up with the best channels to market your property on and in the best fashion. It's not so simple as loading a property on MLS®, you need a strategic approach that will get your property noticed by the right potential buyers.
- Benefits of a whole team: going it alone can be tough when you've never navigated the terrain before, but working with a REALTOR® allows you not just their expertise, but the support of their entire network of people they can recommend for your home sale. That means every step of the way: lawyers, mortgage brokers, home inspectors—the works.