Another great win for RE/MAX last week, as our company was named the most trusted real estate brand in Canada by a Marketing Magazine survey. Hundreds of companies in 36 industries were ranked in the report, and RE/MAX ranked 28, which made it not only the most trusted real estate brand, but also ranked it higher than big brands like Apple, Amazon and Facebook.
The respondents from the survey noted that they trust a brand that shows that it supports local causes, which RE/MAX proudly does, and also that 84% trust a company with shared values.
The survey found that reputation and trust are inseparable when looking at the complex relationship between consumers and brands. At least 70% of consumers said that the role of the front line brand representative is very
important to shaping impressions about the brand.
RE/MAX agents are among the highest-producing agents in the industry. In the 2014 REAL Trends Canadian 250 report, RE/MAX outperformed all competitors as it has every year since the annual survey’s debut in 2010. Based
on 2013 production numbers, RE/MAX placed 158 brokerages in the top 250, the closest competitor qualified only 27. RE/MAX also led all franchises in transaction ends per agent.
Read more about the survey resuls and RE/MAX's ranking, here.